SLRsales is a Chicago-based sales and consulting agency, connecting retailers to female-founded brands within the fashion industry.

We help brands build partnerships, establish strategic sales, forecast seasonal collections, predict trends, and solidify foreseeable relationships with small and large accounts.

We are SLRsales.

Hi, I’m Melinda.

I started my career in fashion sales at a time when the industry was shifting fast and full of opportunity. Early on, I realized what I love most is connecting brands with the right retail partners and positioning them for long term success.

That passion turned into SLRsales Chicago. Named after my three daughters, SLR represents strength, leadership, and resilience in the wholesale space. More than a sales agency, it serves as a strategic partner to the brands it represents, built on confidence, independence, and a commitment to meaningful growth.

I earned my degree in Retailing and Consumer Sciences from the University of Arizona, which gave me a strong foundation in the business side of fashion. I later completed a professional marketing certification through Northwestern University’s Kellogg School of Management to deepen my strategic expertise.

With more than 15 years in fashion sales and consulting, I’ve developed long standing relationships with major retailers, specialty boutiques, and key strategic accounts. My approach blends market insight, data driven strategy, and strong brand positioning to create sustainable growth.

At the core, my mission is simple. I support and elevate women owned brands in wholesale, helping them expand their footprint, strengthen retail partnerships, and scale with intention.